When optimizing your content on your site or social media, what type of content will you include. Many sites just include generic information about their site or about a certain topic.
An important thing to remember as an SEO is that whatever you are offering on your site needs people who are looking for that precise service, product or information. Web searchers will submit a query into Google or another search engine. They’re looking for something. Many divide the searches online into 3 categories.
- Research – People are looking for information. It can be background on people or products or places to visit. It can be directions or historical background on a particular topic. The list goes on and on.
- Perform a transaction – This can be to download a white paper or guide, purchase a product, or subscribe to a blog or website.
- Navigation – Millions of search queries are simply trying to find the right website or specific destination. i.e. What’s the website of the NFL or a college?
There are two great tools which provide insight into this. In order to figure out what questions the audience is asking you can use Google Instant see picture A below and Google Suggest in the related searches at the bottom of the page. See picture B below.
With these two fascinating resources of information you can start creating or revising content for your website. Would you like that when people ask those queries they can come to your website for information that answers those queries? Once they are on your website do you have other products, information, or services related to those queries?
These are vital to optimizing your site and its various pages. This is not the end all answer or magic pill but a great tool and resource.